Pioneer in Placed Based Media Signage is a Winner
LINDON, Utah -- Dec. 13, 2006 -- Helius Inc., the worldwide leader in IPTV solutions for business, today announced the second anniversary of the Diner Vision network. Diner Vision is a digital signage network installed in family diners across the New York tri-state area. OOH Vision Networks launched Diner Vision as a pioneer in digital signage networks funded by ad sales. Each diner location runs local and regional advertising mixed with public service announcements, news, weather, sports and traffic information. The network is built using the Helius MediaSignage solution and is connected using the Microspace VELOCITY point-to-multipoint satellite network. Ad content is updated daily and news, weather, sports and traffic information is updated every 30 minutes.
“We knew that the advertising landscape was changing and that putting digital advertising in front of people while they waited was a winner,” said Craig Presser, CEO of OOH Vision Networks. “Our diner clients are reporting a reduction in perceived wait time and an increase in store sales and profitability. Our advertising clients are reporting increased business from diner patrons who saw their ads on the Diner Vision Network.”
“When OOH Vision approached me about advertising on their Diner Vision network, I was intrigued,” said Todd Katz, Owner, Sipersteins. A 100 year old paint and wall coverings business with 18 locations in the New York tri- state area “But the response has been far above what I imagined. The return on investment for Diner Vision versus traditional print or cable is fantastic.”
“We have been very pleased with the Diner Vision screens in our business,” said Mr. Larry Hatzoglou. “Our customers enjoy the information presented there and we like the chance to promote our specials.”
“We knew what we wanted to do with Diner Vision and we researched various technologies,” said Robert Goldner, SVP of Operations at OOH Vision Networks. “Helius not only presented us with a working product, but more importantly offered us a roadmap to the future that would grow with us and bring the necessary features and functions to scale the network. Helius and Microspace have been true partners in this effort.”
About OOH Vision Networks
OOH Vision Networks (OVN) offers multimedia advertising over its proprietary network of diner and retail locations with its state-of-the-art real-time delivery infrastructure. For more information call 732-335-8700 or visit www.oohvisionnetworks.com.
About Helius Inc.
Helius provides IPTV solutions for business. Our patented expertise helps organizations implement applications like digital signage, distance learning, and corporate communications. For more information, visit www.helius.com or call 801-764-9020.
About Microspace Communications
Microspace is the leading provider of satellite services for distance learning, digital signage and digital cinema. The Microspace VELOCITY service is available as a dedicated solution or as an on-demand service. For more information, visit www.microspace.com.