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Helius Announces Revolutionary Digital Signage Solution
Solution Allows Delivery of Targeted Marketing Messages with
Real Time Updates
LINDON, UT - July 23, 2003 -- Helius Inc., the worldwide leader in business
class data broadcasting solutions, today announced the Helius Digital
Signage Solution. The solution allows marketing teams to deliver targeted
messages to point-of-decision or point-of-sale locations in real time.
Utilizing Helius technologies, customers are able to deploy multiple
displays within their locations. Content can be broadcast to stores during
non-peak hours and be ready to play during business hours. All locations
can receive their content at the same time with no shipping and handling
charges or delays. From a central location, content can be distributed
across a broadband connection to the local players. Play lists can be
customized to the store location and even to the department in which
the Digital Sign is displayed and can be updated in real time.
"
We've seen an increase in demand for visual merchandising and digital
signage solutions on the part of retailers and other multi-site organizations
that want to reach customers with more timely, targeted, and compelling
messages,” said Rob Chipman, VP Sales and Marketing at Broadcast
International. “As part of an IP satellite platform, our clients
find that Helius' products provide a complete and sophisticated solution
that is affordable because only minimal hardware is required."
"
Customers are recognizing the value of putting marketing messages close
to the decision points within their locations. Both retail and service
organizations see the opportunity to influence customers through digital
signage solutions like electronic menu boards and customer service kiosk
solutions. Working with Helius, Globecast is able to deliver affordable
and reliable solutions for customers around the world," said Keven
Cahoon, VP Domestic Sales at Globecast North America.
“
Video is a powerful communication tool and the delivery of targeted video
messages at the point-of-decision will enable retail companies to improve
their bottom line. The Helius solution enables business customers to
tap into this powerful tool and build digital signage solutions that
are flexible and reliable,” said Christopher Baugh, President of
Northern Sky Research.
For more information about the Helius Digital Sign solution, please visit
our website at www.helius.com/digitalsign or send an email to info@helius.com
About Helius, Inc.
Helius is a privately held company based in Lindon, Utah. For more information
please visit http://www.helius.com or call (801) 764-9020.
# # #
Helius is a trademark of Helius, Inc. Other company, product, and service
names contained in this release may be registered trademarks or trademarks
of the respective owners.
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