Euro Motorcars Case Studies

Introduction
Founded in 1976, Euro Motorcars is the leading dealer of new and pre-owned Mercedes-Benz in the Washington area and consistently ranks in the top ten dealers nationwide. In addition to Mercedes-Benz Euro also represents Bentley and Rolls Royce. As purveyors of these brands, Euro has the benefit of having an inventory that includes some of the finest new and pre-owned vehicles in the world!

Business Challenge
In the highly competitive luxury auto service business, there is a constant drive to find new methods for marketing service offerings to customers. Like many other service departments Euro offers their customers a TV viewing area as a courtesy in the customer lounge. Euro decided to take advantage of that experience by surrounding the TV content with service department specific messaging.

Euro Motorcars understood that their customers would appreciate information on how to maintain that “new car” feeling. This represented an opportunity to discuss products and services that the dealership offers and give the customers information in a creative and pleasant manner.

Euro Motorcars wanted to use the highly effective “infotainment” concepts used in locations where audiences are captive and have to pass time. By integrating upsell product and service messages with other content, the audience is informed and entertained at the same time.

An additional challenge was to offer this information without hiring a large communications group to handle this new opportunity. Euro Motorcars needed a system that would allow them to change their messaging in a simple manner and as frequently as appropriate.

Solution
Euro Motorcars turned to Helius for an integrated digital signage solution that would enable the combination of TV content with dealer specific information. Helius answered the call with the Helius MediaSignage product line.

Euro Motorcars wanted to provide Service Managers with the ability to update sidebar messaging using Microsoft PowerPoint® and to produce a text based crawler that provided more detailed information that supported the sidebar.

Using the Helius MediaAuthor plug-in for PowerPoint and the Helius MediaManage service, Euro Motorcars was able to deliver targeted messaging to their customers. The combination of live television content with dealership messaging created a successful communication method for Euro Motorcars and a viable infotainment solution for their customers.

Summary
Euro Motorcars now has a solution that enhances the customer experience within their dealership, offers a targeted messaging tool and can be easily managed by the Service Managers. “Euro Motorcars is a leader in the luxury automobile market,” said Jeffrey Curtis, SVP Global Sales and Marketing for Helius, “and they continue that leadership by providing their customers with an information solution that improves the overall customer experience.”

“When we were first introduced to the Helius solution, we were immediately impressed with their flexibility and willingness to do whatever it took to make us happy,” said Mr. Willard, Service Manager for Euro Motorcars, “they took the time to understand our goals and objectives and then helped us with a communication solution that met those needs and was open to future growth and expansion”

About Helius, Inc.
Helius provides IPTV solutions for business. Our patented expertise helps organizations implement applications like digital signage, distance learning, and corporate communications. For more information, visit www.helius.com or call 801-764-9020.

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